Every successful organization recognizes the role of growth - or the challenges from lack of it. This stream explores strategies and techniques that can help.
Promotion takes more than a catchy marketing campaign, colourful brochures, and giveaways. Building relationships is a key component to an effective marketing strategy. And so is viral marketing, PR, inbound marketing, advertising, sales, rebranding, email, and much, much, more.
Learn how to use both traditional and social media to execute a successful Public Relations strategy.
Social Media Strategy –
Developing a social media presence for your organization is not about merely setting up a Facebook page, Tweeting, or sharing posts on LinkedIn. Learn about the importance of an integrated social media strategy and how to build it into your organization.
Management is a muscle that gets stronger when exercised - and when it is nourished. Learn - or refresh - key management skills: for yourself, and for others.
A key aspect within any organization is planning, and the planning process. What might the future look like? What are the processes, systems, and structures that are necessary to be successful?
Risk Management –
With the excitement of social media and (generally) all things digital, it is easy to forget the countervailing downside of risk. How can your organization protect itself - and what must it do when digital crisis strikes?